Orange Labs UK (2015)
A DIGITAL GARAGE FOR BIG TELECOM
Applying true innovation in the corporate world is not so much a design challenge as much a political one. It’s about shaping a culture, in an environment where resources are not the main bottleneck. And it was wonderful to such a large company invest into building a cool startup environment in order to attract top talent in order to become proficient in the digital realm.
At the same time, there’s perhaps still a quite a big opportunity for telecom companies to broaden their offers, build solid ecosystems and to catch up with some of the latest breach-troughs in sectors like Fintech and Proptech.
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Carolina Costa (GM and mentor)
Markus Hohl (Head of UX)
Rudy De Belgeonne (UX Principal)
Alessandro Filippi (Senior UX Design Lead)
Vivien Collignonr (Senior UX Designer)
Tom McDaid (VD and Video artist)
Fanny Monier (Senior UX Designer)
and many others… -
Axure RP Pro 7
Photoshop CC
Illustrator CC
Flinto
InVision
Premiere Pro CC -
iOS 7/8 Apps
Android 3/4/5 Apps
Responsive web designs
Full wireframes, visual design with specs and assets, transition mockup animations, and prototypes for user testing of multiple apps and websites. Also user and market research, extensive sessions with external teams enquiring hidden requirements. Deliverables include but not limited to experience maps, user journeys, screen flows, wireframes, expert reviews, planning and strategy related decks for the implementation of proper user activity tracking in the app itself.
INNOVATION IN THE TELECOM SPACE
As you might imagine, working in a digital innovation lab, I didn’t have the luxury to dedicate myself only to one project and see it grow. Especially in the first half of 2014, I worked on several cutting edge projects, mostly as lead designer, delivering either responsive websites, native apps, or pure concepts, in most cases defining the UX and the art direction, with or without the help of external contractors. One of my major interests, as far as research, has been Big Data, and how to extrapolate from analytics useful insights about the real effectiveness of a product. In fact sometimes in big corporations excessive optimism is deceptive, so I find extremely useful to always rely on dependable data to inform my decisions. Don’t get me wrong, I do listen carefully to what people say, but I only fully trust what people do, the numbers and rely on facts to inform my proposals.
Amongst other things, we worked on video sharing with chat (equivalent of current live streaming), customer applications for managing their personal account, and a bunch of internal tooling bits.
Working for Orange Labs was a wonderful experience. Acting both as a design lead and a design strategist, as well as an ambassador of user centred design and agile design methodologies, which I learned first hand working in US during my last year in university, while working on my master’s.
I had the opportunity to learn how to work effectively with a local team as well as remote, with internal talent or externalised, on a scale I was not used to before.
Was an exiting opportunity for growth that prepared me for future challenges, and am grateful for the amazing opportunity to work with so many people.