StreetTeam
SOCIAL MARKETING FOR EVENTS AND BEYOND
There are a lot of people that love large events like music Festivals and in general big conventions built around fandoms. And the best sales reps for those events are the hardcore fans themselves, the ‘Ambassadors’, which want to attend them and share that experience with their friends.
That was StreetTeam’s bet, and believe it was a good one.
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Alessandro Filippi (Consultant)
Callum Negus-Fancey (CEO)
And many others… -
Sketch
Invision -
Wireframes
High fidelity prototypes
Portal and app architecture
Styleguide
Native app designs
A RECIPE FOR SUCCESS
Around the time I joined the company, StreetTeam was riding a significant growth spike. There was a ticket counter in the open space of the office, and the number of tickets sold exceeded 100k. However the platform still relatively rudimental, and in dire need to a revamp to meet expansion goals.
The young CEO, Callum - a social marketing genius - brought me in to expand and refine the user experience both for the event organisers (B2B) and for the ‘ambassadors’ (B2C2C). The management dashboard was used by event organisers to manage ticket allocations and the populate their digital stores with rewards and perks, while the ambassadors used the dashboard manage their P2P sales and redeem rewards with the points earned through their sales.
The model was simple. Anyone could become an ambassador to an event. An ambassador could then sell tickets to their friends in order to go together.
The more tickets they sell the more perks they can unlock and redeem in the digital store. This meant getting VIP access, backstage access, free drinks to share with their friends, and for the organiser the opportunity to use fans to sell more tickets within their social networks.
The idea was brilliant: social marketing, via gamification. It just needed structure, and a damn gorgeous native app to fully reach its potential.
A REWARDING EXPERIENCE
During my time at StreetTeam I learned a lot. Specifically about the mechanics of marketing and sales structures and how those can naturally flow into social media. Also about branding, the power of fandoms and new ways for brands to reach out to customers and organically boost engagement leveraging enthusiasts on a peer to peer basis, where everybody wins.
